Deepika Padukone and Siddhartha Mallya get candid during the launch of Kingfisher Swimsuit calender in Mumbai on December 20, 2009.
Recent Google Maps images of Sydney’s popular Bondi Beach show a massive school of unidentified sharks cruising just meters away from swimmers. Visit http://www.australiancoastalwatch.com.au/index.php/news/bnshark14432tx.article.html and zoom in to take a closer look at the sharks. Pretty amazing, but scary stuff…
The Austrailan Coastal Watch website was set up to be as legitimate looking as possible, without looking ‘too over produced’ or suspicious. The link to the site was seeded entirely through email and unpaid social networking sites like twitter, Facebook, Digg and StumbleUpon.
The agency created a Twitter account and timed our ’shark warning’ tweets to coincide with a 3 KM Bondi Beach ocean swim event, which everyone was tweeting about.
The agency also used it’s personal accounts to retweet the link using various different search words like: shar, google, bondi, oceanswim, warning, etc.
The viral element was part of a larger ‘ambush’ campaign, which included online ads, a little bit of print and some radio.
Actually Salman Khan & Kareena Kapoor are roped in as the new brand ambassador for Sangini a jewelry brand, which caters for both men & women and recently Salman Khan & Kareena both shot for a TVC campaign for the brand at the Mehboob Studio. As the brand believes and caters jewelry for all the occasions, Salman Khan & Kareena will be seen celebrating several occasions in a TVC. Salman Khan has been styled by Ashley Rebello & Kareena has been styled by Manish Malhotra.
